The Action Lab approached me to create their annual report with a compelling challenge: how do you transform a traditional static document into something that captivates readers and drives deeper engagement with the organization's mission? Rather than settling for a report that simply communicates yearly accomplishments, they wanted to create an experience that would inspire audiences to explore further and stay connected to their work. Extensive linking to supplementary content and resources was central to this vision.
Overview
Web Design | Webflow Development
The Action Lab
Figma | Webflow | Airtable
The Solution
Rather than creating another static PDF document, I proposed developing the annual report as an interactive website. This digital-first approach offered a more engaging and accessible experience that could reach mobile and tablet users through responsive design.
Key Features & Benefits
Enhanced Navigation
The web format allowed me to implement an intuitive navigation menu and interactive table of contents, letting readers jump directly to sections of interest rather than scrolling through pages of content.
Dynamic Visual Elements
I incorporated animated elements throughout the report to maintain reader engagement and bring the organization's impact stories to life.
Responsive Design
The report was built to be fully responsive, providing an optimal viewing experience across devices - from desktop computers to tablets and smartphones.
Seamless Integration
The report was designed with extensive cross-linking capabilities, featuring direct links back to The Action Lab's main website, connections to external news coverage, and easy access to supporting documents hosted on platforms like Canva and Google Docs.
Visual Identity
We embraced a fun, funky retro color palette that reflected the organization's innovative spirit while maintaining professionalism. Strategic use of photography helped break up dense text sections and provided visual context for the organization's work and impact.
Results
The interactive format transformed what is traditionally a static document into an engaging digital experience. Since launch, the report has generated hundreds of page views, with over 60 percent representing actively engaged viewers who spent meaningful time exploring the content. Average engagement time exceeded typical web benchmarks, demonstrating that readers were genuinely interacting with the material rather than simply skimming.
Readers could easily navigate to relevant sections, explore supporting materials, and connect the annual report content to the broader organization ecosystem through integrated linking. This project demonstrated how thoughtful digital design can breathe new life into traditional corporate communications, making important organizational information more accessible and engaging for stakeholders.
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